Do you want a shot of business courage?

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Yes, you traded in the dull, same old routine of a j-o-b for running your own business…but in the process, it may often feel as if you also traded in certainty for feeling anxious.

Every piece of running your business is demanding that you step up and take action in ways you’ve probably never had to do before. Writing, speaking, marketing, pricing your services, creating programs, asking people to promote you, giving discovery sessions, hosting workshops or teleseminars, understanding shopping carts and autoresponders, figuring our your niche…

Sure, it’s a lot to handle. But what contributes to that overwhelm the most is doubt and indecision.

Which is where you often need a shot of courage.

So how do you find your courage when you’re afraid?

How do you stand in your power when you’re being challenged with tasks and opportunities that you’ve never done before?

Having lived through too many “I need a shot of courage” moments to count, I’m happy to share 3 of my best practices tips with you. I just have one request: Use these this week! Courage is a muscle that you can make strong very quickly, with just the tiniest bit of practice.

And trust me, if you’re in business for yourself, every bit of strengthening your courage muscle that you can do will pay you back a hundred fold. I promise!

Tip #1: Start By Creating Certainty

One of the things that can make you feel afraid of taking a risk is the fear of uncertainty. The masculine method of “feel the fear and do it anyway” that we’ve all been taught sounds nice, but it leaves out a critical element that can make the difference between you taking action…or backing down.

That element is finding a way to create a feeling of certainty, even in an uncertain situation. For example, let’s say you’re booked to give a presentation. You’re thrilled at the opportunity…and more than a little nervous.

What happens next is often this: Your mind races with a million “what if…” questions. Your heart rate goes up, your mouth goes dry and your palms start to twitch and sweat. All of which only deepens your sense of uncertainty.

So how do you tap into finding your way through? How do you begin to feel like you’ll live through giving that presentation…and increase your likelihood of attracting new clients in the process?

Start by listing what you can be certain of. You can be certain that you’ll live through the experience (this sounds laughable, but seriously, it’s worth reminding yourself of!).

You can be certain that people will be polite. You can be certain that you’ll practice your presentation until it feels as natural as saying your name. You can be certain that it won’t be the only time (or the last time) you’ll deliver a presentation. You can be certain there will be at least one thing you do really well. You can be certain that you’ll learn a lot by delivering it…

How many more things can you add to your certainty list?

Tip 2: Focus On What You Are Learning

Did you know there are two types of learners? Those that expect themselves to be perfect their first time up to bat…at anything!

And those who make allowances for moving through the various stages of learning.

Here’s my trick to finding certainty in a situation: I focus on ONE thing I want to improve. One…not ten. Because ten will put you into overwhelm, while one will serve as a point of light for you.

So decide ahead of time what that one thing is you want to improve and learn how to do better. There is certainty in giving yourself the grace of being a learner!

Tip 3: Lean On Someone Else’s Positive Perspective About YOU

When we’re scared it’s easy to lose perspective as to how really awesome we truly are. Just hearing someone you trust say to you, “You’ve got this!” can give you a shot of courage. Breathe into how they see you, and you’ll find yourself stepping forward with greater certainty…and the courage that comes with it.



  1. Great tips Kendall. I particularly like #1. To think of certainty before we are certain is scary but the way you have described it the certainty is there and just needs acknowledgement to surface. This is a great re-frame.

  2. Dear Kendall, this time it were these words from your newsletter that touched me deeply and made me want to step up higher:

    “If this past 10 days has taught me anything, it is that life is precious. So please, stop wasting it worrying what others will think and get your rear in gear and DO something courageous this week. Think of me at your shoulder, supporting you!”


  3. Great tips Kendall. I often borrow courage from someone. “If they can do this, then I can do this.” It really helps.

    Have a delightful day!

  4. Thank you Kendall for sharing your wisdom. What a very grounded way that you have of teaching how to step into full potential in a very human way. Combining these 3 tips is brilliant. These tips will stay with me for sure!
    I am so glad to be part of your world ~ Yvonne

  5. Great article, Kendall! Especially love: “Courage is a muscle that you can make strong very quickly, with just the tiniest bit of practice.” And Tip #1. So relevant! It’s the uncertainty and mind-racing that stops so many of us in our tracks when we’re about to embark upon something big (or takes away from us enjoying “the process”). Thanks for this blog!

  6. Thank you Kendall for this sweet article, just when a boost was helpful. I especially love #1 – I felt the immediate lift when recognizing that there was more certainty than I had realized. I’ve also recently committed to myself in the last week that I would only stretch in one way with each new teaching or speaking gig, as I had been getting overstressed from the pusher part of myself. Thanks again!

  7. Great!! These are amazing tips that I will certainly use!
    I’m going to share this with my community also because we can all use a little shot of courage.

  8. Love the tips, especially #1. My hesitations often stem from the fear of uncertainty. Finding something I can hold onto and feel like it’s not the end of the world will be a great way to move forward.

  9. Thanks Kendall.
    Getting my first organic ‘thank you’ testimonial today for my new online course was exactly the lift I needed and what you are referring to in #3. Lean on someone else’s positive perspective of you when doubt creeps in and we need a shot of courage to move forward. Thank you for always being there, and for your understanding.

  10. Great advice, thank you for such valuable information. We are like pirates finding a treasure and is hidden inside us. Grab your map and sail away!

  11. This morning I was on an accountability call and one of the people mentioned he did not like to market his upcoming podcast in person — to his exact target audience who meet weekly. We encouraged him that he’s not selling, he is helping them by offering access to other peoples expertise and joy in the specialized card game they all enjoy. He is not practicing certainty and negates himself by saying he wants to do this – even if he isn’t successful. We tried to point out that he already has proved himself in other ways, carry that over. Fingers crossed he can get over this.

  12. I love the first tip on finding something to be certain about. It’s such an easy way to create a mindset shift! Fear of uncertainty is one of the biggest obstacles for any new task and it’s great to know how simple it can be to overcome. Thanks for sharing this Kendall.

  13. I love tip #2: Perfectionism stops me in my tracks, I have to remind myself to do what I can now, and just keep going. Thanks Kendall and I am happy I found your site