Are you losing faith in your business results too soon?

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A woman entrepreneur’s spirit and faith can often be tested when it comes to marketing and business. For example, let’s say you just signed on a new client, only to have their credit card decline. Or, the new program you were so excited to launch fizzles out with few registrations.

We don’t like to admit it, but most women take setbacks like these personally, allowing these situations to stir up painful feelings of doubt, fear or diminished self-worth. Discouraged, they begin thinking they’re not good enough, or that the Universe is “giving them a sign” to try something else.

The problem isn’t the client’s credit card or the launch that fizzled, it’s giving up too soon. Listen, growing a business takes enormous faith that you access and tap into every single day.

Learn what my 3 favorite secrets for keeping the faith so that you can continue to grow your business, even when something happens that might tempt you to throw in the towel.

Faith Secret #1 Take The Response You’re Getting From Your Marketing As Feedback, Not As A Setback

If your launch produced disappointing results then get an expert to help you figure out why. This is where being a member of a quality coaching group can really pay off. Ask your mentor to give you pointers on the copy, amount and type of marketing. Remember that we all have blind spots, which is why you need an expert’s eye to help you see what you can do differently with your next launch.

Faith Secret #2 Remember Why You’re In Business And Who You’re Here To Help

When you’re in the midst of a crisis of faith it helps to remember WHY you’re passionate about what you do. Think of someone you’ve helped and who reached out to you with appreciation. Allow yourself to feel gratitude for the contribution you’ve made to other peoples’ lives.

I have a special Gratitude file of cards, letters and emails sent to me over the years from clients, newsletter readers and from people who’ve seen me speak. Creating your own Gratitude file will help you stay connected to the heart and spirit of your business, and allow you to tap into a limitless abundance of Divine passion that will quickly put the wind back into your sails.

Faith Secret #3 Dig Deep Rather Than Giving In

The secret to success is often tenacity. To stay the course, you need to surround yourself with people who will help you improve your results and support your spirit.

Often, a setback is the perfect opportunity to point out where you might need to make a major shift in your mindset or strategies. Which is why, rather than hop around from mentor to mentor, I prefer to stick with the same coach for several years (or until I’ve mastered what they have to teach me).

Even In Business, Faith Is The Belief That Divine Spirit Flows Through You, No Matter What

Being a successful woman entrepreneur is a powerful way to become the kind of person you admire and are proud to be. And while it may not always be a path of roses getting there, if you keep the faith — by keeping connected to Divine Spirit flowing through you — you will thrive and prosper, in business AND in life.



  1. Gratitude file – what a great idea. I have a couple of such e-mails and I know that re-reading those would support me during a difficult time. Now it is time for me to create such folder. Thanks, Kendall, for sharing! Love, Olga

  2. Thank you for sharing your faith and your tips on how to keep it alive.

  3. Kendall

    This was a very timely post for me. I was having a brief mental setback, and it’s put me back on track.

    Thank you!

  4. I often consider giving up when I have a set back in my business. Thank you for the reminder to go deeper, ask for help and guidance, and to remember why I do what I do. Thanks Kendall!

  5. I looOoooove the Gratitude File! It is true that I get a lot of gratitude from clients! Tons! But when adversity hits, it is sometimes hard to remember about those. I’ll have a special folder just for those starting… well, now!
    Thanks Kendall, you are, as always, a true Diamond!
    Rawffectionate hugs,
    Sheryl-Anne xx

  6. What a wonderful article. Thanks so much!

  7. Excellent article and a great reminder to go back to our Gratitude file when the going gets tough.

  8. Thank you for this to-the-point article!
    It is delicious soul- and businessfood, and I’m very thankful to you for posting it!

  9. Thanks Kendall! I REALLY needed that this morning 🙂

  10. Kendall

    Many of us need to hear this message, over and over if necessary till it really sinks in. I know not everything I do is always successful, however much I believe in it but it knocks your confidence when your exciting new project isn’t met with the same level of excitement by your target market.

    I find I need to develop a tougher skin and know it’s not being rejected, just my idea and even then, it might just need a couple of tweaks to make it just right for my clients.

    The trouble is most of us don’t advertise our losses and failures so we don’t realise what good company we’re in!

    Marion x

  11. I love the mention of tenacity.

    One of the great secrets of my success is that I am incredibly stubborn, and refused to give up, even in the face of adversity.

    And that’s served me well.

  12. Here’s an interesting quote that I keep in mind.

    “A setback is a setup for a (powerful) comeback.”

  13. Hi Kendall! 🙂

    This is the second time in the last day that I’ve heard mention of the Gratitude file. I guess I need to listen up! 🙂 I have one that’s digital, a Google Doc, but I don’t update it consistently. I need to have a system that ensures it gets updated. 😉 And I LOVE the idea of doing a physical one, maybe in a journal, and just paste in the printed comments… 🙂

    Thank you for these fabulous tips! 😀

  14. I am so happy I came back to read this – it’s just what I needed right now! Thanks Kendall

  15. I find it tough to think up those three things when the bad feeling comes it at a failure.

    For me, the hard part in setbacks is the emotional response. It triggers defeating, very real-feeling, visions of the future. It makes it difficult to go forward with confidence.

    Some ways I’ve handled it, that seems to make sense:

    > Feel the painful feeling and locate it in the body

    > Breath slowly and stay with the feeling, giving it care, and not trying to block it out.

    > Weather the storm – wait it out, it always fades of because it’s a physical response, feeling.

    > Once you’re back at neutral, fill up with your goals, intentions, past successes, etc.

    It’s like when you get knocked down, you feel the bruises, and feel shooken up. You dust off, breathe deeply, and tend to the injuries, they heal and you’re off and running again.

    However, it’s tough to do these things when the feelings are intense!

    Any special tricks for dealing with intense emotions Kendall?

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  16. Great, basic, do-able steps ……once again. Thanks, Kendall. I love the comment ‘see it as feedback, not as a setback’ – love that!


  17. Another Kudos on the Gratitude File idea! Love it – Thanks Kendall!

  18. Hi Kendall.

    I was on the internet and found you. What a truly inspirational article in just the nick of time. I was feeling really discouraged, but you made some points that I have forgotten; it’s truly about my faith. Thank you for snapping me back to reality. 🙂