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Are You Specialized Enough?
August 21st, 2008 by Kendall
I thought I was specialized until I met equine eye specialist, Dr. Rueben.
Wait until you hear how Dr. Rueben is using the phenomenon of niche marketing and specialization, and how you can model his technique to strengthen your small business marketing and increase your clientele.
Now, most veterinarians are pretty scruffy around the edges. After all, they spend most of their time driving around the county in old, dirt-splattered SUVs and tromping around dusty barns and muddy fields to visit one patient at a time. Oh, and did this horse woman mention that their patients are large, frightened animals that are not feeling well? These sick animals are not too happy to see the vet since all he seems to do is poke and prod them. (And they don’t always associate their healing with his visits.)
Not Dr. Rueben.
Posted in Small Business marketing, Soul of Business • No Comments » • Subscribe to this feed
Chasing Hurricane Fay…
August 20th, 2008 by Kendall
That’s me and my sweetie husband, Richard, at the end of a “perfect” day! I was SUPPOSED to go to Miami to attend a coaching retreat (you can read about THAT bit of drama below in my Personal Reflections section) but instead, wisely chose to stay in town.
So, Richard and I spent Sunday at a 5-star resort just minutes from our home, planning out the exciting NEW programs and products I want to create for you this year (hint: if you’ve been struggling with money, your fees or marketing on the Internet you’ll love what I have coming out this autumn!). It was SOOO romantic, sitting in this GORGEOUS hotel, watching a summer storm pelt the windows with rain while we Master Minded together. Afterwards, we relaxed even further by going to a fun movie.
This Was Too Good Not To Share With You…
Using my “Platinum Style Program” system, one of my own Platinum clients just landed a $29,000.00 Platinum client of her own! Anther one of my clients just sold a $5,000.00 package in an industry that typically gives their service away for peanuts in comparison.
I’m so proud of my current Platinum members who have been reporting their BIGGEST months revenue…ever! To see so many clients experiencing such amazing results is a true blessing! Their success means they are touching more lives and making great mo-ney, which is what my Soul’s Divine Purpose is all about.
Will YOU Be The One?
Imagine how amazing it would feel to make more mo-ney, feel in control of your business and finally belong to a group that loves you enough to help you grow and thrive beyond your comfort zone and into your “success zone”?!
That’s what my Platinum program members experience and the good news is, I’m opening up just one Platinum group this autumn! BUT… admittance is strictly limited to just ten people. We’ve already been flooded with requests for more information about this upcoming program. I’m not surprised — I won’t be starting another Platinum group for another year so this is your ONLY chance to get coaching with me.
The focus of this new Platinum group will be on accountability and implementation, using the most powerful business success tool there is: the Master Mind.
If you’re honestly interested in being in a Master Mind coaching group—run personally by me—please drop me a line right away with “Master Mind Success” in the comments area. Include your phone number and you’ll be the first to hear all of the details the moment they’re ready!
Oh, and please, only send an email of interest if you are ready to make a serious, energetic commitment to leap-frog past fears and overwhelm and into a new level of achievement and success with your business!
Posted in Horses and Leadership • No Comments » • Subscribe to this feed
Success Coaching Tips to Banish Seminar Overwhelm
August 19th, 2008 by Kendall
Does this sound like you? You sign up for a seminar or purchase an information product. You’re excited about what you’re about to learn. Your expectations are high and you feel powerful because you’ve just made a positive decision.
And then…
Nothing.
A couple of months go by, the seminar CDs are stacked in your office next to empty printer cartridges, and the workbook from which you so excitedly tore off the shrink-wrap is there too, gathering as much dust as guilt.
What went wrong?
Posted in Small Business marketing, Soul of Business • No Comments » • Subscribe to this feed
Is your Opt-In Box up to Snuff?
August 17th, 2008 by Kendall
Women entrepreneurs: Your opt-in box is NOT optional! It is the only thing that creates a link, a bond, a connection between you and your busy, barely-paying-attention website visitor. Think of your opt-in box as the glue that gets your new-found relationship to start sticking.
Because once you have your visitors’ names and email addresses, you have the means to begin creating close-knit relationships. Relationships where you deliver boatloads of inspiration and information in exchange for your visitors’ buying your products and services.
Okay, now that you know your opt-in box is an internet marketing must-have, let me share with you five powerful internet marketing tips to make sure your opt-in box is doing the heavy lifting it’s supposed to do. That’s the whole POINT of the Internet: get the computer to do the hard work so the woman business owner can focus on creating soul and success in her business!
Posted in Small Business marketing, Soul of Business • No Comments » • Subscribe to this feed
How to Create Your Own Audio Mini-Seminar
August 15th, 2008 by Kendall
Audio is a fun, effective way to connect with your website visitor. My audio mini-seminar series receives rave reviews. And, this internet marketing strategy makes sales for my information products such as audio and workbook programs.
If you’ve been thinking about creating your own audio mini-seminar but weren’t quite sure how to get started, then you’ll love these seven simple steps.
These steps will ensure you’ll have your own audio mini-seminar up, helping you sell your products and services (and information products) in no time!
Step #1: Decide on your audio mini-seminar topic.
Choose one focal point for your audio mini-seminar. I recommend choosing a specific topic that directly relates to the type of service you provide and for which you want to be hired. Make your choice specific, targeted and clear.
Internet Marketing Tip: You don’t need to cover every service in your audio mini-seminar.
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Things are heating up
August 6th, 2008 by Kendall
with building our new custom home! That’s me (center) with my mom, Kailash, on the right and my kitchen designer, Kim, on the left.
I had no idea how much goes into designing a kitchen (gee, and I’m not even the one who does the cooking in our family!). It’s going to be beautiful and I’m really loving the high level of service my kitchen designer is giving us (it’s all included in the price of the cabinets, which is the best part!)
Ladies, just in case you’re wondering, we’re going for an “upscale rustic” look with knotty alder cabinets finished with a beautiful “distressed” glaze. More pics to come as the cabinets are delivered and installed.
The Applications Are Pouring In!
Seems my announcement that I’m opening up a Platinum group this autumn has struck a chord. We’ve been flooded with requests for more information about the upcoming program. (If you’re interested in learning more please drop me a line with “Master Mind Success” in the comments area. Include your phone number and you’ll be the first to hear more next week!)
I won’t be starting another Platinum group until next summer so this is your ONLY chance to get coaching with me. I’m so proud of my current Platinum members who have been reporting their BIGGEST months revenue…ever! To see so many clients experiencing such amazing results is a true blessing! Their success means they are touching more lives and making great mo-ney, which is what my Soul’s Divine Purpose is all about.
The focus of this new Platinum group will be on accountability and implementation, using the most powerful business success tool there is: the Master Mind.
If you’re honestly interested in being in a Master Mind coaching group—run personally by me—please drop me a line right away so you’re included in getting the info the moment it’s ready.
Oh, and please, only send an email of interest if you are ready to make a serious, energetic commitment to leap-frog past fears and overwhelm and into a new level of achievement and success with your business!
Posted in Horses and Leadership • No Comments » • Subscribe to this feed
Success Circle
August 2nd, 2008 by Kendall
That’s “Taz,” between me and his owner (one of my Success Circle members), Jerry Williams.
It’s not often I get to meet Success Circle members in person but Taz and Jerry live in Colorado so I took the opportunity to not only meet them but to have a private horsemanship lesson with Jerry.
Turns out, not only is Jerry a senior instructor in the Parelli horsemanship methods I’m learning, but he’s also used what he’s learning in my Success Circle program to create an online/telephone coaching program for his horse training students. I’m signing up right away!
It just proves that practically ANY business can apply my techniques on leveraging your time and knowledge to make more mo-ney while you work less! Thank you Jerry, for being a great inspiration!
Did You Hear About This…?
Many of you have written to ask how to become one of my Platinum clients. While I won’t be starting another Platinum Inner Circle group until next spring, I AM creating a special Pre-Platinum group starting this autumn (for a SELECT FEW entrepreneurs). The focus will be on accountability and implementation, using the most powerful business success tool there is: the Master Mind.
I’ll have all the details put together next week so if you’re honestly interested in being in a Master Mind coaching group—run personally by me—please drop me a line with “Master Mind Success” in the comments area. Include your phone number and you’ll be the first to hear more next week!
Oh, and please, only send an email of interest if you are ready to make a serious, energetic commitment to leap-frog past fears and overwhelm and into a new level of achievement and success with your business!