How To Gracefully Handle The Breakdown Before The Breakthrough

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Every time I lead a workshop or speak as a guest expert at someone else’s event, I’m asked, "Kendall, we’ve watched you make incredible shifts in your energy, your income and your impact…what did you do to make this happen so quickly?"

Here’s HOW I made this transformation happen. And how I personally handle the breakdowns that often come right before the breakthroughs…

First, understand that the mechanics of starting and growing a business are actually pretty simple and straightforward. They are:

  • determine your niche
  • generate consistent leads
  • make offers that people want
  • consistently close sales
  • deliver your services
  • take care of your clients (think exceeding expectations here)

But at every step of the way, as a woman entrepreneur, you’re going to be challenged on a deeply emotional level. That’s what happened (and still can happen) for me.

Because for every mechanical action needing to be done in your business, one of three core fears often gets triggered.

  • The fear of Will I be loved (or Will I lose love)?
  • The fear of Will I be accepted (or Am I good enough)?
  • The fear of Will I be safe (or Will I be at risk)?

Which is why learning mechanics alone can only provide a temporary boost in your business. Pretty soon, you’ll find yourself stuck again, with lots of head knowledge and little momentum.

When fear tries to take over, there is ONE question I know I can count on to get me back into a place of Divine Possibility and Aligned Action. It’s the one question I asked when I took my business from around 6-figures to over $560k in one year. And it’s the question I asked the next year, when I wanted to break into 7 figures and my head was in my hands, tears in my eyes, thinking I couldn’t do it.

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Is Your Content Marketable?

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When I first started coaching over a decade ago, I was taught to “let the client lead the agenda.”

The problem with this approach is it put me in a reactive position as their coach (meaning, I followed their lead, responding to what they decided to coach on), rather than a proactive position, where I could stretch them in bigger ways, helping them to accelerate their progress.

Plus, the problem with this old style approach is that it opened the door to hearing, “I’m not sure what I want to coach on today” which resulted in higher client drop out rates.

And, to top it off, I felt I was hiding out, not speaking my truth and holding back from giving my clients more of what they needed to thrive and excel.

Finally, one day, I had enough and began being more directive with my clients. I introduced new content, skillfully wove in training and began putting them on a path that I KNEW would work for them.

And you know what? My clients LOVED it!

If you’re a coach trained in the “old school” method, or you’re new to coaching and you haven’t quite found your footing yet, this new paradigm of blending information with coaching can feel uncomfortable at first.

Which is why you need to know how much content to include in your coaching sessions, and even more importantly, WHAT content your clients are most likely to pay you to deliver. Here are 3 easy steps you want to take to help get you started.

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The Secret Behind Packages That Sell Themselves

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I’m often asked, "Kendall, how do I get people interested in my packages and programs? Yours always seem to sell themselves, what is your secret?"

Attracting the interest of your ideal client, then motivating them to take inspired action and sign up for your package is a simple formula that any woman entrepreneur can follow — a formula I’m happy to share with you.

There’s just one requirement: you must be willing to be ruthlessly honest about what your current packages are missing.

Because if you’re not completely honest with yourself, you’ll skip key ingredients that are likely making the difference between a package that creates income for you…and one that produces only disappointing results.

To be clear, packages are THE best way to offer your services. This way, you avoid the low income that charging by the hour produces, you streamline your time, and you make yourself more marketable.

With that in mind, are you ready to hear my strategies for making certain your packages sell themselves? Awesome! Let’s dive in…

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Should I or Shouldn’t I? Easy Ways To Make Aligned Decisions About Your Business

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Should I or shouldn’t I?

Your heart says “yes” and your brain says “no”…or is it the other way around?

And is it really intuition saying "this isn’t the right time"?

Feeling undecided, or waffling on a decision once it’s made, is unsettling for anyone. And for women entrepreneurs, it can cause our already shaky confidence to take a hit of self-doubt.

Being in business means making decisions about your business, daily. And while you always have the right to change your mind, doubting or waffling about the decisions you’ve made is a tremendous waste of your time and energy, which can distract you from moving ahead quickly and with certainty.

The key is to understand the difference between intuition and ego, and to know when it makes sense to stick to a decision so you’re not continuously re-inventing the wheel and causing yourself to lose momentum and traction in your business.

Here are 3 of the same strategies I use to make aligned AND informed decisions, with confidence and clarity, so I can keep moving forward purposefully and profitably in my business. Which strategy most resonates for YOU?

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Easy Ways to Network at Events

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Have you ever attended an event and been pounced on by someone trying to “get” you as a client?

Or you’ve meet someone who seems like a great collaboration partner, only the opportunity fizzles soon after the event?

Or you’re having lunch at a table of high energy, enterprising women and you feel like the odd-girl out, too new and too shy to effectively connect with these movers-and-shakers?

If you’re attending an event this season, then you’re likely surrounding yourself with the best of potential collaboration partners, along with people who would love to recommend you to others, and yes, potentially even new clients.

The trick is to know how to present yourself from a place of confidence and clarity, and to know how to take advantage of the fabulous opportunities live events give you…without coming across as cheesy or desperate.

Attending events can change the course of your business almost overnight. So here are my 5 favorite tips on how to confidently, authentically and ethically take advantage of your opportunities to grow your business. Which tip do YOU like best?

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Are You Asking Your Clients These Powerful Coaching Questions?

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Have you ever told a client they were solely responsible for their results, no one else?

Or asked a client to do something you knew would scare the crap out of them?

Or held firm to a client getting something done in a ridiculously short time frame?

Or clearly stated to a client that the story they are telling themselves is keeping them stuck?

Actions like these (taken from my Courageous Coaching® model) challenge your clients to step into fear, to face their ‘growing edge‘, and to astonish themselves with what they can accomplish.

And they challenge YOU to stop playing it safe, to stop worrying what someone will think of you, and to quit being so ‘nice.’

If you’re not regularly challenging your clients then you’re at great risk of losing clients and having difficulties commanding higher fees.

So, how do you balance being feminine…and edgy? How do you challenge a client to do more and to be more than they thought they could…without being a bully?

The key is knowing 3 simple secrets that I’m delighted to share with you now. Integrate these into your coaching and you’ll have clients who adore you (and yes, at moments they may hate you, too!) because of the results they’re getting from your work together.

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Women Entrepreneurs Fear Their Power, Here’s Why…

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When I was little I was told by teachers to be quiet. To sit still. To mind my own business. To keep my opinions to myself.

I was scolded for being "too bossy" and too quick.

I was taught to say, "I’m sorry" if anyone around me felt uncomfortable or if they made a mistake.

As a little girl, the message I received was, "If you show how smart you are, others will think you’re stuck up or that you think you’re better than everyone else."

So I tempered my energy, choosing to sit still instead of shooting my hand up every time the teacher asked for the answer to a question.

I played dumb when really, I was already miles ahead.

I set goals for myself but didn’t tell anyone, lest they make fun of me. I read Dickens, Bronte, Hesse and Orwell. At age 12.

I just didn’t tell anyone.

And I did all this…why?

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Have You Solved The ‘Am I Worth It?’ Question?

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Admit it, you secretly fear that someone will question your value, right?

And as a result, you’ll avoid doing business-generating actions that call into question your value, such as Discovery Sessions, raising your fees, offering high-end programs and more

I see it all of the time — under charging, over delivering, putting up with flaky client behavior, not making enough offers, tolerating boundary issues with team, answering emails in the middle of the night…

The list goes on but what really matters here is solving this issue once and for all. Because by solving it, you’re going to see a rapid up-tick in your income and in your self-esteem.

So here are 3 truths that will help you see the value of what you do, not through the eyes of someone who is doubting herself, but through a lens that will set you free to confidently get on with the business of exponentially growing your business!

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Spiritual Tips To Stop Fearing Selling Sessions

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Fear. Dread. Panic. Angst. Worry. Anxiety. Doom.

The feelings most women have associated with getting on the phone and speaking with a potential client are anything but positive or life-affirming.

And yet, in our hearts, we women entrepreneurs LOVE talking with people. We love sharing what we do. We delight in connecting with someone’s needs and exploring if we can help them. And we genuinely enjoy feeling the special sweet fulfillment that comes when we’re being of service.

So why the emotional drama at the prospect of signing on a new client?

Because we feel — and fear — being judged…and coming up wanting.

Which is why enrolling conversations are a litmus test for our self-esteem. It’s as if our self-image has a nervous tick that we’re hoping no one will notice, and the scrutiny of judgments that we fear will happen in an enrolling conversation shines a bright light on every flaw our ego has been trying so hard to hide.

Okay. So, first step? Take a breathe. Really.

Because the worst is over.

You’ve felt your troubled feelings and you’re ready to let them go.

Let’s start with this question: Do you know in your heart you can help people?

Awesome!

Now let me share with you 3 mindset shifts that will place you purposefully in your place of empowerment when speaking with prospective clients!

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Finding Your Financial Faith

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Have you considered that faith is as big a part of growing your business as marketing?

Faith is soul food and without it, your energy, passion and commitment will wither in the face of the challenges that every entrepreneurial woman will inevitably experience.

I love that Marianne Williamson says, "Faith is not just a theological principle; it is a mental and emotional muscle".

The problem is that most women all too easily lose faith when confronted with difficult situations.

Faith is power.

So if you let the evidence at hand (that stack of bills or the client who just dropped out of a program) determine the strength of your faith, then you’re missing out on the power YOU have to create a different set of circumstances for yourself

Which means you gotta get clear and grounded in what it feels like to have faith, what you believe in that gives you faith, and who you can turn to for support when your faith reserves need a boost.

Here are 3 VERY personal principles I use to apply faith to growing my business. Which principle illuminates best for YOU where you can strengthen your faith?

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