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Every time I lead a workshop or speak as a guest expert at someone else’s event, I’m asked, "Kendall, we’ve watched you make incredible shifts in your energy, your income and your impact…what did you do to make this happen so quickly?"

Here’s HOW I made this transformation happen. And how I personally handle the breakdowns that often come right before the breakthroughs…

First, understand that the mechanics of starting and growing a business are actually pretty simple and straightforward. They are:

• determine your niche
• generate consistent leads
• make offers that people want
• consistently close sales
• deliver your services
• take care of your clients (think exceeding expectations here)

But at every step of the way, as a woman entrepreneur, you’re going to be challenged on a deeply emotional level. That’s what happened (and still can happen) for me.

Because for every mechanical action needing to be done in your business, one of three core fears often gets triggered.

• The fear of Will I be loved (or Will I lose love)?
• The fear of Will I be accepted (or Am I good enough)?
• The fear of Will I be safe (or Will I be at risk)?

Which is why learning mechanics alone can only provide a temporary boost in your business. Pretty soon, you’ll find yourself stuck again, with lots of head knowledge and little momentum.

When fear tries to take over, there is ONE question I know I can count on to get me back into a place of Divine Possibility and Aligned Action. It’s the one question I asked when I took my business from around 6-figures to over $560k in one year. And it’s the question I asked the next year, when I wanted to break into 7 figures and my head was in my hands, tears in my eyes, thinking I couldn’t do it.

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Should I or shouldn’t I?

Your heart says “yes” and your brain says “no”…or is it the other way around?

And is it really intuition saying "this isn’t the right time"?

Feeling undecided, or waffling on a decision once it’s made, is unsettling for anyone. And for women entrepreneurs, it can cause our already shaky confidence to take a hit of self-doubt.

Being in business means making decisions about your business, daily. And while you always have the right to change your mind, doubting or waffling about the decisions you’ve made is a tremendous waste of your time and energy, which can distract you from moving ahead quickly and with certainty.

The key is to understand the difference between intuition and ego, and to know when it makes sense to stick to a decision so you’re not continuously re-inventing the wheel and causing yourself to lose momentum and traction in your business.

Here are 3 of the same strategies I use to make aligned AND informed decisions, with confidence and clarity, so I can keep moving forward purposefully and profitably in my business. Which strategy most resonates for YOU?

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Have you ever told a client they were solely responsible for their results, no one else?

Or asked a client to do something you knew would scare the crap out of them?

Or held firm to a client getting something done in a ridiculously short time frame?

Or clearly stated to a client that the story they are telling themselves is keeping them stuck?

Actions like these (taken from my Courageous Coaching® model) challenge your clients to step into fear, to face their ‘growing edge‘, and to astonish themselves with what they can accomplish.

And they challenge YOU to stop playing it safe, to stop worrying what someone will think of you, and to quit being so ‘nice.’

If you’re not regularly challenging your clients then you’re at great risk of losing clients and having difficulties commanding higher fees.

So, how do you balance being feminine…and edgy? How do you challenge a client to do more and to be more than they thought they could…without being a bully?

The key is knowing 3 simple secrets that I’m delighted to share with you now. Integrate these into your coaching and you’ll have clients who adore you (and yes, at moments they may hate you, too!) because of the results they’re getting from your work together.

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When I was little I was told by teachers to be quiet. To sit still. To mind my own business. To keep my opinions to myself.

I was scolded for being "too bossy" and too quick.

I was taught to say, "I’m sorry" if anyone around me felt uncomfortable or if they made a mistake.

As a little girl, the message I received was, "If you show how smart you are, others will think you’re stuck up or that you think you’re better than everyone else."

So I tempered my energy, choosing to sit still instead of shooting my hand up every time the teacher asked for the answer to a question.

I played dumb when really, I was already miles ahead.

I set goals for myself but didn’t tell anyone, lest they make fun of me. I read Dickens, Bronte, Hesse and Orwell. At age 12.

I just didn’t tell anyone.

And I did all this…why?

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Fear. Dread. Panic. Angst. Worry. Anxiety. Doom.

The feelings most women have associated with getting on the phone and speaking with a potential client are anything but positive or life-affirming.

And yet, in our hearts, we women entrepreneurs LOVE talking with people. We love sharing what we do. We delight in connecting with someone’s needs and exploring if we can help them. And we genuinely enjoy feeling the special sweet fulfillment that comes when we’re being of service.

So why the emotional drama at the prospect of signing on a new client?

Because we feel — and fear — being judged…and coming up wanting.

Which is why enrolling conversations are a litmus test for our self-esteem. It’s as if our self-image has a nervous tick that we’re hoping no one will notice, and the scrutiny of judgments that we fear will happen in an enrolling conversation shines a bright light on every flaw our ego has been trying so hard to hide.

Okay. So, first step? Take a breathe. Really.

Because the worst is over.

You’ve felt your troubled feelings and you’re ready to let them go.

Let’s start with this question: Do you know in your heart you can help people?

Awesome!

Now let me share with you 3 mindset shifts that will place you purposefully in your place of empowerment when speaking with prospective clients!

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Have you considered that faith is as big a part of growing your business as marketing?

Faith is soul food and without it, your energy, passion and commitment will wither in the face of the challenges that every entrepreneurial woman will inevitably experience.

I love that Marianne Williamson says, "Faith is not just a theological principle; it is a mental and emotional muscle".

The problem is that most women all too easily lose faith when confronted with difficult situations.

Faith is power.

So if you let the evidence at hand (that stack of bills or the client who just dropped out of a program) determine the strength of your faith, then you’re missing out on the power YOU have to create a different set of circumstances for yourself

Which means you gotta get clear and grounded in what it feels like to have faith, what you believe in that gives you faith, and who you can turn to for support when your faith reserves need a boost.

Here are 3 VERY personal principles I use to apply faith to growing my business. Which principle illuminates best for YOU where you can strengthen your faith?

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