There I was…standing up during a networking meeting, nervously sweating the moment coming up, where I was about to recite the dreaded “What I do is…” introduction.
This was back in the first year of my business and I didn’t have a clue…about who my ideal client was (or who I was!) and what they were on fire to solve that I could help them with.
Somehow I stammered out a sentence or two. I think it was something about how I helped people change limiting beliefs.
Wow. So. Not. Powerful.
In a room full of my ideal clients it felt as if I had an invisible barrier separating them from talking with me.
I nearly went broke that year…
So very close to going broke that I had to make a new choice…
So what changed that allowed me to transition from going broke to creating a multi 7-figure coaching business year after year?
At that moment when I was at a crossroads of ‘do I or don’t I give up?!’ I took an honest look at who I was serving and the offer I was putting out into the world.
And I made a new choice.
I decided to choose a new ideal client (I call her my Perfect Client). Read More