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One of the best ways to give yourself a “big payday” is to host a live event. Even a small, 5-10 person workshop can help you create a significant, 5-figure payday. And bigger events can yield 6 and high 6-figure returns.
But you must strike the right balance between delivering content and making your offer from the stage. Unfortunately, many professionals are following an outdated model of “deliver the what and the why, but not the how”.
Between the economy and the inconvenience of travel, workshop attendees are raising their expectations in terms of the value they expect to receive, in return for their investment in a ticket to your event and in the associated travel costs.
Recently, while attending someone else’s event, I was approached by a participant who thanked me for providing high-quality, valuable content at the workshop of mine she had attended earlier this year.
Clearly, she wasn’t the only participant thrilled with the content they received because that workshop broke a record in how many people said “Yes” to the offer we made from the stage.
Which proves my point that when you deliver quality content, your attendees will WANT more of what you have to offer.
While I have a detailed, step by step formula for creating and making an offer from the stage, I want to share 3 crucial tips with you here today, that will help you position your offer authentically, powerfully and confidently, no matter if you’re just getting started hosting workshops and live retreats, or you’re a seasoned speaker.


Everyone knows that “your money is in your list,” but what if your list is growing slowly or seems to keep attracting low-end followers? Are you missing the right techniques to building your list…or is there an energetic problem here that needs to be solved first?
Next to selling, no other aspect of a woman entrepreneur’s business causes her as much anxiety as figuring out what to charge.
I give a lot of live events each year, and I’ve learned there’s more to creating a stellar experience for people than just having great content.
The real challenge for woman entrepreneurs isn’t how to deliver great service or take care of clients but how to find time to market. Unfortunately, avoiding marketing only leads to feeling guilty or overwhelmed and can create stressful cash flow situations.
Women entrepreneurs secretly harbor a lot of pain, shame and blame about money. While they say they want to make more, secretly, in the privacy of their thoughts they feel the darkness of their money shadow side. 
In the midst of promoting the workshop we decided to honor the people who registered early by holding a drawing for 3 free nights – my treat! — in the host hotel. And I’m happy to say we have a winner!
What would happen if you made money a priority in your business AND your life? In Part I of this article series I revealed 3 key money mindset shifts you need to start generating more income via your business.
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