How To Find Time To Market Your Business

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The real challenge for woman entrepreneurs isn’t how to deliver great service or take care of clients but how to find time to market. Unfortunately, avoiding marketing only leads to feeling guilty or overwhelmed and can create stressful cash flow situations.

Women hold back from marketing for many reasons, including not wanting to feel pushy or inauthentic, or feeling afraid of rejection or worring that their marketing won’t work and they’ll look like a fraud or a failure.

I get it. But let me reassure you about something:

You are awesome, amazing and incredible.

If you have the desire to be an entrepreneur then you also have the ability to successfully market your business. Which means all you need is the right system that works for you and your style, so you know what to do and when to do it.

Let me share 4 simple tips on how I found the time (and the confidence) to market and grow my business during those early years.

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Are You Secretly Avoiding These Million Dollar Money Habits?

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Women entrepreneurs secretly harbor a lot of pain, shame and blame about money. While they say they want to make more, secretly, in the privacy of their thoughts they feel the darkness of their money shadow side.

These feelings are like tentacles, grabbing at their heart and undermining their self-esteem. And thinking they’re the only on” to feel this way, too many women remain silent, when in reality, breaking free of their money shadow is surprisingly easy to do.

The one single action I’ve found to have the greatest power to change your income is to start thinking like a million dollar entrepreneur. When I first did this it felt…strange. Especially because at the time, my bank account balance clearly didn’t match this new thinking.

But in a surprisingly short amount of time, this new mindset had influenced my marketing, program offers, niche, fees, team, priorities and much more. One year later my business was, happily, almost unrecognizable, with more than double the amount of income, prestige, credibility and more.

Here’s what I did to shine a light on the shadow side of money. Try these tips for yourself and you’ll quickly find yourself positively influencing the results you’re creating in your business.

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The Secret Energy of Money Hotel Giveaway Winner Announced

A few months ago we launched The Secret Energy of Money – our first ever workshop devoted solely to the topic of money and designed to show you how up-leveling your relationship with money can dramatically impact your business…and EXACTLY how to do it.

Tickets flew out the door in record numbers, making this the most popular workshop I’ve given yet. And I’m delighted because I’ll be teaching participants exactly what to do, step by step, to heal their relationship with money, then apply new strategies and practical how to’s to 5 key areas of their business, right on the spot in the workshop.

I know that had I not made a commitment to creating breakthroughs around money my business would be nowhere near the multimillion dollar success that it is today and I’m so excited to mentor workshop participants on what I did that has been proven to work so well.

Offering a workshop like this represents a big leap for me, as I’ve been well known for delivering very practical and tangible marketing how to’s, so I didn’t know what kind of response to expect to an event that focused on our inner game of money.

I’m delighted that so many women business owners are beginning to make the critical connection between how you feel about money and the kind of success, both financial and spiritual, you can have in your business.

In the midst of promoting the workshop we decided to honor the people who registered early by holding a drawing for 3 free nights – my treat! — in the host hotel. And I’m happy to say we have a winner!

Congratulations to Sofia Agras from Santa Monica, CA. Sofia is a business advisor and “CEO-To-Go” for entrepreneurs and small-to-medium sized businesses and we look forward to having her as our guest at the beautiful Loews Ventana Resort in Tucson, Arizona.

To all who submitted their entries, thank you for your participation.

If you have not already secured your ticket you can still learn more here: http://www.SecretEnergyofMoneyWorkshop.com. But I recommend you do so quickly because we have just a few seats left before we are completely sold out.

How To Choose The Right Priorities To Grow Your Business (Part II)

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What would happen if you made money a priority in your business AND your life? In Part I of this article series I revealed 3 key money mindset shifts you need to start generating more income via your business.

In Part II, I’m sharing with you the most important actions you can take. Without focusing on these actions you’ll likely find yourself feeling at the mercy of money, with little control or influence over what you make, even though you may be marketing like crazy.

I’ve coached hundreds of people in my programs (and thousands via speaking and teleseminars) and without fail, the primary problem every woman business owner faces is that she’s spending more time worrying about money than she is in taking the right actions to generate more money.

So here are 3 key actions to make money a priority in your business. Take these simple steps every day and you’ll quickly begin to see a difference in your bottom line…and in your confidence as a business owner!

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How To Choose The Right Priorities To Grow Your Business (Part I)

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While leading a recent coaching retreat, I asked one of my clients where, in her list of priorities, was she ranking money.

The answer? Low. Which explained why her income was episodic, why her business wasn’t growing as fast as it could and why she was working a lot more hours than she needed to for the income she was generating.

Ladies, considering that we create our lives through the choices we make, it makes sense that what we choose most often is what we have the most of in our lives.

Which explains why so many women entrepreneurs are struggling to make money in their businesses. They’re simply choosing to place money low on their list of priorities, even though they say they want to make more.

If you’re serious about making and keeping more money, you simply must start making it a priority – every day. And that means making new choices. Here is one of my favorite income generating exercises, PLUS the top 3 mindset shifts I used to make money a priority in growing what is now a multi-million dollar business:

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Handling Debt with Confidence and Clarity

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There’s no question about it: if you’re running a business (or thinking of starting your entrepreneurial venture) then debt is likely something that’s on your mind.

Some financial experts (like Suzie Orman for example) will advise that you save a year or more of expenses before starting your business. Now, I’m no financial advisor but if I — and the hundreds of women I’ve coached to be successful in business — followed that strategy, we wouldn’t HAVE any businesses!

Businesses are traditionally started and grown on loans, and your entrepreneurial venture is no exception. And this can be a positive reason to create debt.

Whether you’ve borrowed money from a family member or from your savings accounts or you’ve used your credit cards to fund the startup and growth phases of your business, a growing business needs working capital. When I first started my business I relied on money from the recent sale of my then-house to cover my bills while I learned how to market my services.

While there are many reasons that it can make sense to create debt for your business, for most women, it can stir up feelings of guilt or failure. Beneath the surface that guilt is tied to self-worth and this can chip away at your confidence in making choices about where and when to invest in the growth of your business.

It’s important to remember that debt, like money, is just another mirror of how much you believe in YOU. The main point is not whether or not you have debt, but how you handle it. Here are some of my top tips for handling debt with confidence and clarity:

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What Trumps Budgeting Every Time For Generating More Money

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All women entrepreneurs want to learn how to make more money in their business but unless you also learn the secrets to keeping more of what you make, what you do create will quickly slip through your fingers.

And one of the biggest mistakes women entrepreneurs make in growing their business is to think they need to wait until they’re making more money before beginning to create empowering actions with money.

This is so not true and will actually slow your progress down more than you might think.

I didn’t always run a multimillion dollar business. Back in my early, struggling days I too, worried about how to break free of the roller coaster money months cycle I always seemed to find myself in. It wasn’t easy, as back then, there wasn’t anyone teaching women biz owners the insider’s secrets I now freely share.

Luckily, I kept at it and finally, “cracked the egg”, creating a few simple systems that resulted in both a huge leap forward with my income AND in the amount that stayed put in my bank account.

And I continue to follow these same simple steps every day, even as my business continues to grow and thrive.

Let me share with you 3 simple tips to implementing my FAVORITE action step you can take to help you create and KEEP more money via your business.

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What Do You Do When It’s Time to Let a Program Participant Go?

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For years, I’ve mentored my clients to offer high-end coaching programs because hands down, it’s the single greatest strategy for creating 6-figure income. And for giving your clients the “best of all” benefits of private coaching, the synergy of a group and content-specific training.

Personally speaking, running my Platinum, Stars and Diamond-level coaching programs has been one of the most richly rewarding ways I can be of service to my clients.

But there’s no question that these types of programs are high intensity, high commitment experiences. That’s why when difficulties arise, as they sometimes do, you may find yourself resisting addressing the issue at hand.

You’ll know this is true for you if you find yourself involved in an internal conversation that sounds something like this: “I don’t want to hurt their feelings” or “I know they’ve been going through a lot lately” or “What will others think of me?”

As a woman entrepreneur, it’s natural to want to give people a chance to make improvements. We believe in others, even when they can’t do that for themselves. But after many years of running highly successful, high-level programs that have generated millions in revenue, I’ve seen the downsides of not resolving client situations.

The key thing to remember when working through these situations is that a difficult client left unchecked becomes a boundary issue for you, and a drain on the emotional energy you need to grow your business. If you’ve been following me for a while, you know how passionate I am about women maintaining their boundaries – body, mind, and spirit!

So read on for 3 of my best tips for maintaining your boundaries while handling challenging participants in high-level programs:

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Are You Empowering Your Team to Be Income Producing?

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Of all the coaching and business tips I provide to my clients, the one that gets the most resistance is the hiring of a support team. The reason I usually hear is, “I can’t justify the expense,” or “I can do it myself much more quickly.”

Ladies, this is a myth that’s not only holding you back in terms of getting your deeper work out into the world, I guarantee you it’s also slowing the growth of your business!

The problem is most entrepreneurs see team as an expense. And I used to think that way too, until I created a different mindset. One that immediately transformed not only the people I chose to hire, but the kind of work they did for me. The result? My team quickly stopped being an expense and started helping me actively add new revenue to my business.

By making the simple mindset shift that every member of your team be income producing, you create a climate of excitement and collaborative success within your business. And yes, this applies to you even if your business is run from your kitchen table!

Discover how your team can be income producing – and more satisfied with their work as well – with these business-changing tips that keep my business (and my team) focused on financial success:

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Are You Losing Faith In Your Business Results Too Soon?

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A woman entrepreneur’s spirit and faith can often be tested when it comes to marketing and business. For example, let’s say you just signed on a new client, only to have their credit card decline. Or, the new program you were so excited to launch fizzles out with few registrations.

Women take setbacks like these personally, allowing these situations to stir up painful feelings of doubt, fear or diminished self-worth. Discouraged, they begin thinking they’re not good enough, or that the Universe is “giving them a sign” to try something else.

The problem isn’t the client’s credit card or the launch that fizzled, it’s giving up too soon. Listen, growing a business takes enormous faith that you access and tap into every single day.

Learn what my 3 favorite secrets for keeping the faith so that you can continue to grow your business, even when something happens that might tempt you to throw in the towel.

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