Quick Tips On ‘Spring Cleaning’ Your Marketing Plan

by | Apr 18, 2012 | Small Business Marketing

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Spring is definitely in the air, which gives you the perfect opportunity for a fresh start when it comes to marketing your business.

Now is the time to make an honest assessment of what’s working and what you can ditch so you’re making the most of your time and energy.

And by making any necessary course corrections now, you’re more likely to avoid those end of the year, “What happened?!” panicky moments that spell out loss of income and money worries.

If you’re like me, you love checklists. Which is why I created a simple one for you to use today, to see at a glance what needs your attention…and where you can give yourself permission to let something go.

Use this simple assessment. And by all means, be honest! Everyone gets off track over time. The point is to use this assessment as your “what to do” checklist so you get ON track, today.

No/Not Quite Absolutely Yes!
I have quick strategies for generating cash flow
(such as VIP Days, high-end private clients)
I have at least 3 ways of growing my list
I regularly create 60-day Bold Money Goals
I am willing to do whatever it takes to be successful
I have marketable content that regularly attracts clients
I have a desk and work space that reflect a million dollar business woman’s mindset
I do not let fear stop me
I am investing in my business (training courses, mentoring, workshops)
I am launching at least 4 offers per year
I have done-for-you materials I can hand to clients
I am clear who my ideal client is and the challenges I help them solve
I am regularly challenging myself to play big in specific, actionable ways
I make certain new referral sources know who I am, every week
I follow up quickly and consistently with all new prospective clients
I have a mentor who is a leader and who gives me tough love coaching
I measure success not by how busy I am but by what I achieve

For Every “Absolutely Yes!” Answer…

For every “Absolutely Yes” answer, congratulate yourself…but don’t rest there. It’s time to take each of these areas to a new level of achievement. This is easy to do by asking yourself, “What would playing bigger look like?”

And for all of those “No/Not Quite” answers, it’s time to get into action, which likely means spending less time on time-wasting activities and getting focused on your high-payoff actions. The good news is, you’ll see results quickly, which will motivate you even more to keep progressing with growing your business.

I hope you’ll take advantage of the vibrancy spring brings to us and use this special energy to energize YOUR business into a new level of visibility and income!

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Quick Tips On ‘Spring Cleaning’ Your Marketing Plan