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Most women, when they first start their business, think they have to learn, be or do more before they can offer ‘Platinum Style’ packages or programs.
Why? Because we get hooked into telling ourselves a variety of untruths that includes these:
“What I do best comes so naturally to me, which means it must not be that valuable.”
“If what I do comes so easily to me, doesn’t everyone else already know what I know?”
“I keep telling myself a story of “I’m new/not as experienced/not as good as…”.
“I don’t have role models in my immediate circle, of women charging appropriately for the transformation they create.”
“I keep worrying that I’ll leave people behind if I don’t make my packages easily affordable by everyone.”
“I feel guilty accepting payment for what feels so easy, when there are so many people who struggle to make ends meet.”
“Won’t I attract more clients if I keep my fees low?”
“My list is so small, I better just stick with low-end offers for right now”
“Uh-oh…if I charge more that must mean I need to give more!”
None of this inner dialogue is true, and, even worse, it sets you up to wait for a very long time before offering a high-end program, when chances are good that you’re ready right now to step up your income with this tried-and-true strategy.
Here’s the deal:
Your ability to lead clients from average to amazing in your area of expertise is worth every penny IF you package it properly into what I call Platinum Style programs.
And in fact, by applying my tips on this topic, you can quickly re-organize your services, transforming a ho-hum offer into Platinum Style success, helping you to attract better clients almost immediately, even without a list.
Platinum Tip #1: You Can Build A 6-Figure Business With No List
Having a list is definitely needed when you’re planning an online launch. But if your goal is to keep your business simple AND lucrative, then the best strategy for reaching 6-figures is to offer Platinum programs.
Here’s why: it takes as much time and energy (sometimes even more) to enroll clients into low-end programs as it does to attract Platinum level clients. Trying to work with people who are struggling financially doesn’t help anyone, and just causes you headaches in your business that you don’t need.
So, for example, if you’re networking, speaking and meeting even just a few new people every month, it makes more sense to enroll new clients into a package type of program, rather than a low-end ebook, teleseminar or month-to-month coaching program.
By offering a package like Platinum, you’re attracting clients who are motivated, responsive and fun to work with. These are the people who will appreciate and apply what you have to coach and teach them, so you feel your gifts are getting out there in a big way…while you’re making awesome income.
Platinum Tip #2: You Don’t Need To Start At The Top Of Your “Fee Comfort Zone”
You may be seeing other coaches charging 5-figures for their programs and feel discouraged that “you’re not there yet”. Listen closely: This type of comparison isn’t serving your mission, which is to help people create real and lasting transformation. So stop comparing and start with where you’re at right now.
For example, many of our clients start by charging from $3,000 – $5,000 for a 6-month Platinum Style program. After signing on a few new clients, they then re-evaluate their fees and make adjustments.
What makes fees like these (and yes, the higher ones of $10,000+ too) work is that you’re bundling your services into an appealing package for your ideal clients.
Platinum Tip #3: How Integrity Fits Into The Platinum Equation
A woman’s worries about integrity usually stem from feeling that somehow, they’ll be disappointing someone, or that they don’t know enough yet. In the coaching/personal services world, integrity isn’t usually about “doing wrong to someone else” (that is unlikely to happen!) as much as it is feeling out of alignment in some way.
For example, when I first started offering Platinum programs, I mistakenly assumed that because people were investing more, that I would have to give more. When I realized that what people wanted were specific results, not just “more of me”, I was freed to stop over-loading my packages with too much coaching, and replace it with a few checklists, outlines and templates that my clients loved and raved about.
Platinum Changed My Life In These Ways…
I’ll never forget the moment I first started offering a Platinum Style program. I immediately stepped up my coaching to a new level, I felt differently inside about myself with a new Platinum State of Mind, I held my clients as powerful as I was able to clearly see what was possible for them by investing in themselves, I saved time by transforming my old-fashioned 1-on-1 ‘practice’ into a new model that gave me greater freedom…and I generated 6-figures — literally overnight — with just a handful of clients.
So here is the final mindset tip I want to share with you: Taking your 1-on-1 services and transforming them into a Platinum Style program isn’t “just about the money”…it’s about who YOU …and you’re your CLIENTS…become in the process.
>>> Kendall’s Note: If you’re looking for exact “how to”, simple steps that you can easily follow to create your own Platinum Style program in a matter of just a few hours, (even without a list and easy to do regardless of what stage of business you’re in) then watch your inbox closely for a special, time-sensitive announcement we have coming out in just a few days! :-))
