There I was…standing up during a networking meeting, nervously sweating the moment coming up…
…the one where I was about to recite the dreaded “What I do is____” introduction.
This was back in the first year of my business and I didn’t have a freaking clue who I was or who I helped serve in a powerful way.
Somehow I stammered out a sentence or two. I think it was something about how I helped people change limiting beliefs.
Wow. Really?
So. Not. Powerful.
In a room full of my ideal clients, it felt as if I had an invisible barrier separating me from talking with them.
I nearly went broke that first year…
So very close to going broke that there came a moment where I had to make a powerful new choice…
At that moment I was at a crossroads of ‘do I or don’t I give up on this business?!’
What I did was take an honest look at who I was serving and the offer I was putting out into the world.
And in that moment I made two new, empowered choices:
Get a new ideal client (I call her my Perfect Client).
And start only offering premium coaching packages.
My new Perfect Client wasn’t “looking to change limiting beliefs”…she was looking for practical and insightful coaching to help her see past blind spots so she could create a successful business, doing work she’s passionate about.
Her idea of success?
Achieve her goals, make money she’s proud of, and enjoy a freedom based lifestyle.
With this new clarity I changed my coaching packages, changed my messaging and watched as my business turned around, practically overnight.
My point is simple: Often the only tweak needed inside of your coaching business is who you focus on as your Perfect Client and the packages you’re offering.
Perfect clients earn that designation because you LOVE working with them.
They’re willing to invest in coaching with you at a premium level of $5k+ per 6 month coaching package.
Perfect clients want to continue working with you in higher level packages.
And they even become an inspiration for others who are considering hiring you as their coach.
Can you see how if you were signing on new clients every month at THIS level, your income and your lifestyle would thrive?
And you would feel successful?
Choosing the right Perfect Client frees you to charge what you’re worth, make significant income and simplify your business because you don’t need tons of clients or to chase after trying to create a big list.
To start, what is one trait or characteristic you would love for your Perfect Client to possess?
And what is one trait — if you were to up level who you work with — that you would no longer tolerate?
Send email and share with me!
I will personally read what you write in. 🙂
And let’s connect again soon!
PS – If you want to work with Perfect clients, I HIGHLY recommend considering becoming a Soulful Business Coach, serving the fast growing women’s entrepreneurial movement.
I would love to show you — in just 45 minutes — how easy it is to get started:
Click here to watch my new free coach training masterclass on how to get started as a soulful business coach for women entrepreneurs.
