Coach on these 6 topics and you’ll have clients for life

by | Sep 26, 2018 | Coach Training

Every new client you enroll into coaching with you should be with the idea that they will be a client for life.

Which means keeping clients excited and engaged coaching with you.

What can get in your way?

If you’re following conventional wisdom in the coaching space, then you’re likely hearing that you’re supposed to ask your client what they want to coach on.

Because it’s their agenda, right?

Nope. Absolutely wrong!

The model that I teach my certified coach training students is this:

In the Coach + Client relationship, your client’s responsibility is to bring their challenges, questions, ideas, goals and uncertainties to your coaching sessions.

Your responsibility is to provide a framework so that no matter what your client brings to the session, you are prepared, ready and confident you can help them create the transformation they’re seeking.

If you don’t have a framework, and you instead rely on the client to direct the coaching, then you’re in danger of soon hearing your client start a session with, “I don’t know what to coach on today“.

Ouch, right?

Hearing that is an early warning sign that your client is already in the process of disengaging from coaching with you.

And trust me, what soon follows are payment problems, no shows and non-renewals.

So let’s talk about frameworks…

I’m obsessed with creating frameworks because a framework acts as your guide (so you’re not guessing as to what to do)…

And allows you to be creative in your coaching.

I create frameworks for everything, and today I’m sharing with you the one I use to answer the question of, “What should we coach on today?” BEFORE my client comes to their coaching session.

To keep your clients excited to work with you long term and at a high-end investment level, in every coaching session coach on one or more of these choices:

  1. Skills & content they will learn from you
  2. Exercises you will coach them through
  3. Coaching on their mindset blocks that come up
  4. Coaching on who they need to become to achieve their goal
  5. Short timeframe accountability that keeps them inspired and on track
  6. Celebrating their achieving milestones, plus the shifts in their mindset

And if you’re new to coaching, don’t think you have to wait to use this framework!

It’s what will quickly shift you from feeling any awkwardness at being new, into feeling confident, ready and prepared to coach like a pro.

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Coach on these 6 topics and you’ll have clients for life