Let me jump right in and bottom line this for you – posting your coaching fees on your website sounds good in theory, but it’s going to turn people off from reaching out and signing on as your new client.
Not only does keeping your coaching fees off of your website make better business sense, it also removes all of the self-worth, reducing internal conversation we women go through about what we charge.
You don’t need to worry about comparison, judgment or ‘being ready’, so you can take all that energy that you’re not spending on creating self-doubt and instead invest it into being your beautiful, brilliant self.
Doesn’t that sound like a relief?
Here Are My 3 Top Reasons Not To Post Your Coaching Fees On Your Website:
1. Clients Don’t Use Price As Their Final Decision Making Factor
At first, it’s natural for most people to be a price shopper. If someone sees your fee it’s too easy for them to think, ‘THAT’S too high!’.
But as a potential client learns more about what they’re investing in, price unconsciously slips down from being their #1 decision concern, in favor of other factors that are ultimately more important to them.
For example, do they feel YOU are the one to help them achieve their goal, compared to someone else? Has achieving their goal (or solving their problem) become more urgent for them, making the coaching investment looks smaller in comparison to them not getting what they want?
Knowing that clients typically make their decision to hire you based on factors more important than price, you want to start creating a connection and relationship right from the beginning.
2. Enroll A New Client Through Conversation, Not Clicks
In my business, our belief is that our client relationship starts with my marketing, and deepens in a Discovery Session with my team.
Embracing that belief gives me and my team the opportunity to dive deep into a prospective client’s challenges, opportunities, goals and potential. Only then does it feel appropriate and make sense to talk about the investment.
The energy of waiting isn’t that of being secretive or manipulative — our energy is wanting to serve at the highest level, which means purposefully putting the topic of fee on the back burner until you and your client have a high quality Discovery Session.
Which is why when someone emails asking, “Can’t you just tell me the price?” your answer is a respectful no, followed by suggesting they book a conversation with you to learn more about them and what they’re looking for, and to see if you’re a fit.
I’ve learned from experience that someone who isn’t willing to have a conversation doesn’t make a great client, so stand firm and you’ll feel happy you did.
3. You Can Raise Your Fees As Often As You Like
Raising your fees is something you’re going to do…a lot (trust me on this!). Not posting your fees on your website means you’re not locked in, and you have the flexibility to raise your fees as frequently as you want.
Are there exceptions where it’s okay to post a price? Yes…
Posting the investment on your website for anything a client can buy on a ‘buy now’ button makes sense for a:
- Workshop
- Digital course
- Paid Assessment
- Discovery Session (Even though you probably don’t charge for these, posting the fee ‘positions’ the value of the session)
- VIP Day (Only post the fee IF your VIP Days are high-end and you want the price to automatically exclude people from applying)
Not posting your coaching fees for the world to see means you’re going to focus your website space on creating messaging that tells the story of your client’s situation and what they want their life to look like instead, all as a result of working with you.
