You’ve raised your rates — or you know you’re about to.
But every time you say the number out loud…
something tightens.
Your chest.
Your stomach.
Your throat.
You wonder if it’s too much.
You worry they’ll ghost you.
You second-guess mid-sentence.
This isn’t because you’re doing something wrong.
It’s because pricing is emotional.
Especially for women.
Not because we’re dramatic.
Because we were trained to make others comfortable before we claimed our full value.
And pricing? Puts all of that on loudspeaker.
In this episode of The Money Coach School Podcast, I’m breaking down the emotional side of pricing — so you can stop shrinking your number to feel safe, and start naming it with calm, clarity, and conviction.
You’ll learn:
Why pricing triggers emotional patterns around safety, visibility, and identity
A four-step process to reset how your price feels in your body
The most common emotional traps women fall into when quoting their rates
The key beliefs that turn pricing into a portal for Overflow
How emotional leadership becomes the foundation of your pricing power
Because pricing doesn’t start with strategy.
It starts with your nervous system.
Listen now: Episode 108 — Pricing Is Emotional: And That Can Be Your Power
Listen now at www.themoneycoachschoolpodcast.com/108 or on your favorite podcast app.
xo,
Kendall
