“My clients won’t pay that.” It’s something you can say with complete confidence, especially when you know your audience well.
But there’s another possibility worth considering. You can mistake your own relationship with a number for your client’s relationship with that number.
In this episode, I’m sharing how your money story gets mixed up with what you know about your clients, why your own comfort with receiving money is different from your client’s willingness to invest, and how to recognize the difference.
Your money story doesn’t get to impersonate market research.
Tune in for a fresh perspective on what your clients are willing to pay, why their money decisions belong to them, and how to give your clients the freedom to make their own financial decisions.
In this episode, I talk about:
- How your money story influences what you believe clients will pay.
- Why one person’s response isn’t a financial biography of your entire audience.
- What happens when your relationship with receiving money gets tangled up with your client’s willingness to invest.
- Key coaching questions that help you separate your money beliefs from actual market information.
- How to let clients make their own financial decisions without projecting your money story onto them.
🎧 Listen to: Ep #162: Are You Sure Your Clients Won’t Pay That?
