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Whether you’re an ambitious entrepreneur or simply want a successful home-based business, having a steady stream of ideal clients flowing in is essential to your success.
Problem is, many entrepreneurs make the process of getting new clients into a bigger deal than it needs to be. It’s actually really simple, once you know which basics to put into place.
The thing to keep in mind is this: people are happy to invest in you and your services IF you are clear and confident about how you can help them. That means getting focused on your niche, making sure you can clearly talk about the results you deliver and making certain you have a step-by-step program you take clients through.
These are the same business essentials you must do over and over. Like shampoo, just “rinse and repeat.” It doesn’t matter whether you’re brand new, have been in business for a year or are preparing to launch the next income stream of your growing empire, these business essentials never change.
To help you get your next three clients — fast — here are three simple tips taken from the same system I used to leap from frustrating 5-figures to what is now a multi-million dollar coaching business in just a few short years. Truth is, I STILL use this same system, so you know these work!
Tip #1 How Clear Is Your Niche?
Undoubtedly, this is THE single biggest reason most entrepreneurs stay stuck in low 5-fgures. Ladies, let’s get clear about something right here and now: your niche is NOT “women who want more clarity” or “everyone who wants to live their authentic truth.”
Think of your niche this way: It’s the intersection of:
- What you love to do, with…
- What people are having a problem solving or accomplishing, with…
- What people are willing to invest in to fix or improve
Your niche must clearly name WHO you work with, WHAT the problem is that they’re experiencing and WHAT solution it is that they’re seeking. Chunk down until you get to a very practical description of their situation. Remember, your description of your niche needs to be so crystal clear that when anyone hears it, they’ll know exactly who to refer to you.
Tip #2 Are The Results You Deliver Tangible, Specific And Measurable?
This may be a new way of thinking about your service, but the more you focus on the practical, tangible results clients get from working with you, the more clients you’ll have to work with.
Even if you offer a “softer” service such as energy healing or intuitive counseling you can still focus on the tangible results that occur for your clients. All it takes is a commitment on your part to look at the impact your service has on every aspect of your clients’ lives. One of the exercises I take my coaching clients through is discovering how their service impacts their clients’ finances, health and well being, relationships and their future opportunities. I love seeing the look of confidence on my clients’ faces when they realize just how far reaching their work truly is.
Tip #3 What Is Your Signature System?
People love to invest in step-by-step systems, which is why I innovated a process that helps you quickly uncover your Signature System, often in just a few minutes.
Keep in mind that with all the chaos, disorder and overwhelm in our culture, people crave and are attracted to systems that make it easy for them to get their needs met and their problems solved. I recommend taking a good look at how you work with clients and transform what you do into a compelling, simple system. You’ll be surprised at how easily this helps your potential clients understand how you can help them.
Here’s How To Put It All Together…
Did you know you’re only three or four conversations away from your next three clients? All you need to do is put together your clear, specific niche description with a few of the results you help clients achieve and finish up by saying how you have a simple x-step system that helps your clients achieve these results.
So, what are you waiting for? Give these simple tips a try and post a comment letting me know how well it’s working for you. You have nothing to lose and 3 new clients to gain!
