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Whether you love to write or not, the written word is still one of the most influential ways to reach your audience, get your message out to the world and give people an opportunity to connect with you, resulting in more sales of your products and programs.
But even the best of writers can get stuck trying to figure out what to write about. Since I write a weekly newsletter, in addition to twitter and blog posts, sales letters, promotional emails and more, I’ve had to learn how to stay creative and in the flow with writing. And, how to stay true to my “voice” while still creating a compelling marketing message.
What I’ve discovered is that there’s actually a system to creating authentic writing that also results in greater sales and opening up exciting, new business opportunities.
Here are 4 simple tips to help you get your writing projects done quickly and easily, so you can attract more clients and grow your business.
Tip #1: Check Your Mood Before You Write
Writing is a form of energy, so if you’re cranky, stressed or distracted chances are good those feelings will make your writing project tougher to complete. I love to play beautiful music while I write. Music uplifts you and is proven to help your brain click into that place of possibility and magic that all great writing comes from.
I know this sounds a little woo-woo but I believe that on an energetic level, your reader can be sub-consciously influenced by the mood you’re in when you’re writing your marketing copy, making it an even better reason to stay positive and in the spirit of gratitude when writing your articles and other marketing communications.
Tip #2: There’s No Perfect Time To Write So Get It Done Now
Waiting until you’re in the mood to write means you’ll likely wait forever. Writing is like strengthening a muscle. The more you do it, the easier it gets. So when you have a writing assignment due (like your newsletter for example) schedule it into your calendar for the same day and time each week. Do this and you’ll quickly train your brain to think creatively during that time block, so you’ll never get writer’s block.
Tip #3: Connect To The Spirit Of Your Reader
Before you start to write, take a moment to connect to the spirit of your reader. For example, I picture and feel a golden light flowing and connecting my heart to theirs. Then I ask, “What are my ideal client’s struggles, questions or needs on this topic?” and instantly, I know what my audience needs help with. Then, I just focus my article on tips that will help my reader solve that problem. Simple, fast, easy…and done!
Tip #4: Let Your Personality Shine Through
When I first switched from writing purely about marketing and began to include soul and spirit into my articles, I was scared. “Would people think I’m weird?” I wondered.
But I knew that if I held back, I wouldn’t be giving my best, so I courageously began to write about the spiritual approach I take to marketing. The results have taken my business from frustrating to fantastic, allowing me to hit the multi-million dollar mark year after year.
Stay Connected To The Spirit Of Your Message And You’ll Never Struggle With Writer’s Block Again
It doesn’t matter if you’re offering a coaching program, workshop or teleseminar, simply by following these tips you’re writing will flow from spirit, and, when integrated with practical marketing strategies, will help you create a crisp, clear marketing message that people want to hear.
