The Million-Dollar Identity Shift Every Coach Needs

by | Sep 19, 2025 | Podcast

Years ago, I met a coach who was earning $175K a year. And I remember thinking… “Wait, that’s possible??!”

Then I met a coach making $2 million.

And something cracked open in me. Not just desire — but identity.

It wasn’t just about the number. It was about who I had to become to hold it.

Because here’s the truth most money advice skips over:

Your income isn’t a reflection of your effort, your talent, or even your strategy.
It’s a reflection of your identity.

If you’re still operating from the version of you who doubts her capacity for six figures…

If you secretly sabotage the opportunities you say you want (so you don’t outgrow what’s safe)…

Then your self-concept is out of sync with the money you’re meant to make.

But the good news? That self-concept can be upgraded — fast.

In this week’s episode of The Money Coach School Podcast, I’m sharing a personal story + a simple 4-step process to help you shift into the identity of the million-dollar coach you’re becoming.

✨ Why self-concept governs everything about your earning potential — and how to elevate yours right now
✨ How to create bridge thoughts that your brain can actually believe (without immediately rejecting them)
✨ Why celebrating small wins is essential to scaling to your next income level

Because when your identity aligns with your ambition…

You don’t just make more money.

You become the woman who holds it — with calm certainty and feminine power.

Listen now at www.themoneycoachschoolpodcast.com/104 or on your favorite podcast app.

xo,
Kendall

Want my very best free content on all things coaching? Coach training, pricing, money mindset, coaching business best practices, and so much more. Join my Facebook Group: The Tribe of Courageous Coaches. The Tribe is our fast-growing community specifically for women in coaching who are ready to own their worth, and create their own economy. Click here to request access now

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The Million-Dollar Identity Shift Every Coach Needs