There’s a moment that happens right before you name your price.
You know what this offer is worth.
But then — just for a second — you hesitate.
You think:
“Should I add a bonus?”
“Will they say yes at this number?”
“Maybe I’ll just keep it where it is… for now.”
That moment isn’t a strategy problem.
It’s the echo of an older version of you still holding the mic.
The one who learned to be agreeable.
You’ve done the inner work. You’ve leveled up your skills.
But if your pricing still feels a little off?
That’s not a skills problem.
That’s a self-concept mismatch.
Because what used to feel bold now feels… small.
And if you’re still quoting numbers from the version of you who needed to be liked, needed to be “worth it,” or needed to be chosen — you’ll inwardly know it.
You’ll feel the need to explain.
You’ll pad the offer.
You’ll quote your rate — but make it sound like a suggestion, not a standard.
This week on The Money Coach School Podcast, I’m calling this out for what it is:
Outdated identity pricing.
Inside this episode, I talk about:
Why pricing isn’t just about dollars — it’s an energetic expression of your self-concept
How to know when your rates are clinging to an old identity (and how to catch up fast)
The 4 steps to shift from pricing from fear to pricing from leadership
3 coaching questions that anchor your rates in power
Because your price isn’t just a number.
It’s a line in the sand.
It’s power. It’s clarity.
It’s a declaration of who you are — and who you refuse to be anymore.
Listen now at www.themoneycoachschoolpodcast.com/106 or on your favorite podcast app.
xo,
Kendall
